Bobbi Brown

Bobbi Brown makes makeup. She uses soft and natural colors. This was different from the bright colors used before.

She made ten lip colors that people loved. She sold many in just one day!

Bobbi also writes books about beauty. She helps people feel good.

She even helped fix up a big hotel. She and her husband made it look new.

Bobbi is a very busy artist. She still makes new things today.

Bobbi Brown is a famous makeup artist. She also writes books about beauty.

She grew up in Chicago. Later, she went to college in Boston. She studied how to do makeup for plays. In 1980, she moved to New York City. At that time, many people used very bright colors. Bobbi liked to use soft and natural tones instead.

In 1990, she worked with a chemist. They made ten lipsticks with natural shades. Her brand, Bobbi Brown Essentials, started in 1991. It was a big hit! She hoped to sell 100 lipsticks in a month. Instead, she sold 100 in just one day.

Bobbi has started many new projects. In 2020, she launched Jones Road. This is a brand for clean beauty. It has items like eye shadow and lip gloss.

She also works on wellness. She started a line called Evolution 18. This line has health products like supplements. Bobbi and her husband even fixed up a hotel. They named it The George Hotel.

Bobbi is a very busy person. She has written ten books. Time magazine named her one of the most influential people in the world.

Bobbi Brown is a famous makeup artist and business leader. She is known for using soft and natural colors. This was very different from the bright colors people used before. She wants beauty to feel real and simple. Her work has helped change how the beauty industry works. In 2025, Time magazine named her one of the most influential people in the world.

Creating her products involves many careful steps. In 1990, she worked with a chemist to make ten lipsticks. These lipsticks used natural shades to match real skin. Later, she released sticks of foundation with yellow tones. She also created a brand called Jones Road in 2020. This brand focuses on "clean beauty" with simple items. It includes things like eye pencils, mascaras, and lip glosses.

Bobbi's journey began in Chicago, Illinois. She went to New Trier High School there. Later, she studied theatrical makeup and photography at Emerson College in Boston. In 1980, she moved to New York City to work. In 1991, she and her husband launched Bobbi Brown Essentials. They sold their first items at Bergdorf Goodman. She expected to sell 100 lipsticks in a month. Instead, she sold 100 in just one day!

Bobbi has many different types of work. She has written ten books about beauty and wellness. Some of her books, like Teenage Beauty, became best sellers. She also started a wellness line called Evolution 18 in 2019. This line sells items like supplements and collagen. She even helped run a film studio called 18 Label in New Jersey. Her brand Jones Road grew very fast. It earned $20 million in its first year.

Her life is full of many interesting projects. She and her husband, Steven Plofker, own The George Hotel. This is a boutique hotel in Montclair, New Jersey. They fixed up a historic building to make it beautiful. Bobbi also helps women through her Pretty Powerful Campaign. This project supports job training and education for girls. She has even been part of the New Jersey Hall of Fame.

Bobbi Brown is an influential American makeup artist, author, and entrepreneur. She is widely credited with changing the beauty industry through her focus on natural tones. For many years, most makeup used very bright and bold colors. Brown preferred moderate shades that looked more like real skin. This approach earned her the title of "patron saint of natural makeup" from Allure magazine. Her impact is recognized globally, including by Time magazine in 2025. She was named one of the 100 most influential people in the world.

The creation of her products follows a precise, professional process. In 1990, Brown collaborated with a chemist to develop her first major innovation. They worked together to create ten specific lipstick shades based on natural colors. This was a major shift from the colorful trends of that era. In 1991, she launched the Bobbi Brown Essentials brand with her husband. The brand debuted at Bergdorf Goodman in New York City. While she expected to sell 100 units in a month, she actually sold 100 in a single day. Later, she expanded her product range by releasing foundation sticks with yellow tones.

Brown's career includes several distinct stages and business models. Her first major venture, Bobbi Brown Cosmetics, was sold to Estée Lauder in 1995. She remained with the company and kept creative control of her lines. By 2012, her cosmetics represented about ten percent of total Estée Lauder sales. In 2011, she opened the first freestanding retail store in Auckland, New Zealand. This location even included a makeup school in the back. After leaving the company in 2016, she started new projects. These included the wellness line Evolution 18 and her second beauty brand, Jones Road.

Her second beauty brand, Jones Road, launched in late October 2020. This launch happened after a 25-year non-compete agreement with Estée Lauder ended. Jones Road is described as a "clean beauty" brand. This means it offers a curated selection of products that do not overwhelm the user. The line includes balms, moisturizing cream colors, mascaras, and eye pencils. It also features glosses, washes, and eye shadows. These items can be purchased as individual products or in a start-up kit.

Brown's business success is supported by significant financial growth. In its first year, the Jones Road brand earned $20 million in revenue. By the current financial year, revenue is expected to exceed $150 million. The brand's valuation is currently approaching $1 billion. Beyond makeup, she has expanded into many other professional areas. She founded Evolution 18 in 2019 to sell wellness products like supplements and collagen. These items are sold in large outlets such as Walmart. She also co-founded 18 Label, a film and television studio in New Jersey.

Writing and media are also central to her professional identity. Brown has authored ten books regarding beauty and wellness. One of her books, Teenage Beauty, became a New York Times Best Seller. She also served as the Editor-in-Chief for Yahoo Beauty from 2014 to 2016. For twelve years, she worked as a regular beauty consultant on NBC's Today show. Her expertise extends to various editorial roles, such as Beauty & Lifestyle Editor for Elvis Duran. She has also written columns for publications like PureWow and Naturally.

Brown's influence reaches into social causes and community development. In 2013, she launched the Pretty Powerful Campaign for Women & Girls. This initiative supports organizations that provide job skills training to women. It also helps girls through various education programs. Some of the groups that have benefited include Dress for Success and the Girl Rising Fund. Additionally, she and her husband, Steven Plofker, manage The George Hotel. This is a 32-room boutique hotel in Montclair, New Jersey. They renovated the historic property, which was originally built in 1902.